Want the real secret to plump, glowing, youthful-looking skin?

It’s not magic. It’s hydration—and it’s the foundation of every healthy skin strategy.

Here’s why: water is essential for keeping the skin barrier strong, smooth, and elastic. In the uppermost layer of your skin—the stratum corneum—hydration ensures that cells stay flexible and that the lipid “cement” holds everything tightly together¹.

When skin is well-hydrated, it looks:

• Plumper and smoother

• More radiant and even-toned

• Less prone to fine lines and wrinkles

But when skin gets dehydrated?

It becomes rough, dull, tight, and more sensitive. Fine lines appear deeper. The skin loses its natural glow—and even becomes more vulnerable to environmental aggressors like pollution and UV rays².

Unfortunately, as we age, the skin’s natural ability to retain water decreases. Plus, external factors like air conditioning, cold weather, sun exposure, and harsh skincare products accelerate dehydration³.

That’s why scientific hydration support is key.

Advanced dermocosmetics often feature smart ingredients like hyaluronic acid—the hydration superstar known for holding up to 1,000 times its weight in water. Especially powerful is resilient hyaluronic acid, which forms a breathable mesh on the skin to trap water and maintain deep hydration over time⁴.

Modern formulations don’t just sit on the surface. They penetrate and reinforce the skin’s natural hydration system, leaving it softer, smoother, and visibly younger.

Think of hydration as your daily armor against aging. Every serum, cream, or gel that truly nourishes your skin’s water reservoir is an investment in your future glow.

Laure Peslerbe

Dermocosmetics Product Marketing Manager

CH